GoTo, the company behind IT management, support, and business communication products like GoTo Resolve, GoTo Connect, and Rescue, has announced the launch of its latest product, GoTo Customer Engagement. The new multi-channel solution comes with two-way digital channels such as SMS campaigns, webchat, and social media, which businesses can use to communicate with their customers seamlessly.
Customers are more likely to respond to SMS communications than email, with a 45% SMS response rate compared to just 6% for email, according to Gartner. With GoTo Customer Engagement, businesses can reach a larger audience by meeting their customers wherever they communicate. The solution makes it easy for businesses to personalize their communications, add hyperlinks and scheduled campaigns, and manage all their customer interactions in a centralized, easy-to-use inbox.
Damon Covey, Head of Product at GoTo, said, “With GoTo Connect, our customers already rely on us for phone conversations with their customers. Now we’re expanding our offerings to include an even more robust solution that provides additional digital communication channels to grow their business faster and further. We’ve listened to our customers’ needs, and with GoTo Customer Engagement, we’re giving businesses the ability to easily connect with their customers in the ways they want across phone, SMS, webchat, and social media channels. All without the hassle of managing multiple tools.”
Here are the benefits of using GoTo Customer Engagement:
Never Miss Another Opportunity
Businesses can now add webchat, social media, and SMS to their communication channels to make it easier for customers to reach out. GoTo’s solution is easy to deploy and use, making it simple for businesses to modernize their communication channels.
More Channels for More Conversations
Using a mix of channels for outbound and inbound communications can help increase performance, especially for SMS campaigns.
- Manage Multiple Conversations From One Shared Inbox GoTo Customer Engagement comes with a shared inbox that selected members of a team can access. The shared inbox has all customer communications, no matter the channel, and allows for fast, effective responses to questions and comments.
Drive Improvement with Customer Feedback
The solution includes custom surveys that enable businesses to easily collect feedback and track results, creating better outcomes for customers.
GoTo Customer Engagement is available for all GoTo Connect customers in North America through the new GoTo application. It’s an all-in-one solution that provides easy communication channels for businesses to reach their customers wherever they are.
Leonard Cohen, Operations & Facilities Manager, Detroit Development, said, “As owners of commercial and industrial properties, it’s imperative that we have an easy and quick way to reach our tenants in case of emergencies, repairs, or even events happening at our properties. With GoTo Customer Engagement, we can easily schedule SMS communications and centralize all our conversations in just one inbox. GoTo Customer Engagement has made it much easier for us to ensure our tenants have the important information they need as quickly as possible using their preferred method of communication.”
At AmeriTel, we can assist businesses in implementing the GoTo Customer Engagement solution by providing consulting services to identify their communication needs, recommending the most suitable digital channels, and customizing the solution to meet their specific requirements. Our implementation team ensure a smooth and hassle-free setup of the solution, including the deployment of webchat, social media, and SMS campaigns. Additionally, we can provide ongoing maintenance and support to ensure the solution remains up-to-date and functioning optimally, allowing businesses to focus on their core operations while we handle their communication needs.
Contact us for more information!